Why do my Facebook ads perform well the first run but flop afterwards?

[Kelechi4zw]

Why do my Facebook ads perform well the first run but flop afterwards?

 

[Jidekh]

Facebook advertising will initially enter a learning phase. If the ad's CTR (click-through rate) or conversion rate is too poor, or if there is insufficient data to deliver, the algorithm may determine it as an "ineffective ad" and automatically reduce or even stop delivery.

 

[Ikennav]

Why do my Facebook ads perform well the first run but flop afterwards?

Your ads probably burn out because the same people see them over and over and lose interest. Also, Facebook favors new content, so old ads get less reach. You need to switch up your visuals, messaging, or target audience to keep things fresh and engaging. Otherwise, performance drops quickly after the first run.

 

[Osas1]

keep the budget low like 20-30/day as you get started and wait long enough to have enough exposure to judge the statistics. sometimes u can get lucky and make a sale in the first few ad dollars but what u want is really the long term data

 

[Gbengaoi6]

You can try rotate creatives often, expand or refresh audiences, warm up new accounts gradually, and diversify ad formats