How Marketers Influence You: 15 Clever Advertising Tricks

[Powerful]

1. First impressions really matter. If you think a brand is cool at first, you are more likely to like it in the future.
2. We remember the first and last things we hear or see the best. Marketers use this by making their first and last messages strong.
3. We often remember the most recent thing we saw. So, businesses try to keep showing their ads to stay fresh in our minds.
4. The more we see something, the more we tend to like it. This is why companies try to be in front of us often.
5. People don’t like missing out. Companies use “limited time” or “only a few left” to make us buy faster.
6. When choosing between options, we often go for the middle choice. Companies might put the option they most want us to pick in the middle.
7. The first price we see becomes our “anchor,” making other prices seem cheaper or more expensive by comparison.
8. Too many choices can make us not want to choose at all. Companies keep choices simple so we make quicker decisions.
9. How something is presented changes our reaction. Positive wording (like saying 80% chance of success) can make us feel more optimistic.
10. People like things they helped create or put effort into. Businesses involve customers in choices to make them feel more connected.
11. When people have high expectations for us, we often try harder. Businesses treat us as smart and capable to make us feel valued.
12. We like information that agrees with what we already believe. Companies speak in ways that match our views.
13. We prefer options with no risk. Businesses offer guarantees to make us feel safe buying.
14. People like doing what others are doing. Companies show customer testimonials to make us feel confident buying.
15. When something seems rare, we want it more. Limited editions or “hurry before its gone” messages tap into this.