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Google AdSense publishers are reportedly experiencing substantial declines in their earnings.
Numerous complaints have flooded AdSense forums, highlighting drops of up to 70% in earnings and RPMs (page revenue per thousand impressions).
The earning drops were first reported in late February and have persisted into April, sparking discussions and investigations into the reasons behind these declines.
Coincidentally, the declines were first reported shortly after AdSense switched its payment structure from CPC to CPM bidding.
Google has yet to provide official insights or explanations regarding these significant drops.
But, despite problems like this, as well as privacy legislation uncertainties and SEO volatility, advertisers continue to pour money into online advertising.
Last year, advertisers spent a record-breaking $225 billion on digital advertising in the US alone according to the latest report from Interactive Advertising Bureau. Q4 of 2023 particularly shined with a 12.3% surge, hitting a peak of $64.5 billion in revenues.
Key Growth Channels:
While search and display advertising remained strong, their growth rates were more moderate at 5.2% and 4%, respectively.
Despite persistent challenges, such as the shifts in privacy practices by major players like Google and Apple, it's clear that there is still plenty of opportunity and profitability to be found in the digital advertising industry.
Finally, some good news for SEOs and display advertisers!
Numerous complaints have flooded AdSense forums, highlighting drops of up to 70% in earnings and RPMs (page revenue per thousand impressions).
The earning drops were first reported in late February and have persisted into April, sparking discussions and investigations into the reasons behind these declines.
Coincidentally, the declines were first reported shortly after AdSense switched its payment structure from CPC to CPM bidding.
Google has yet to provide official insights or explanations regarding these significant drops.
But, despite problems like this, as well as privacy legislation uncertainties and SEO volatility, advertisers continue to pour money into online advertising.
Last year, advertisers spent a record-breaking $225 billion on digital advertising in the US alone according to the latest report from Interactive Advertising Bureau. Q4 of 2023 particularly shined with a 12.3% surge, hitting a peak of $64.5 billion in revenues.
Key Growth Channels:
- Retail Media surged by 16.3% to $43.7 billion, with major eCommerce players expanding their advertising platforms.
- Video Advertising: grew by 10.6% to $52.1 billion, with CTV and OTT contributing significantly.
- Audio Advertising expanded by 18.9% to $7 billion, maintaining its status as the fastest-growing channel.
- Social Media Advertising rebounded with 8.7% growth to $64.9 billion, driven by social commerce and creator marketing.
While search and display advertising remained strong, their growth rates were more moderate at 5.2% and 4%, respectively.
Despite persistent challenges, such as the shifts in privacy practices by major players like Google and Apple, it's clear that there is still plenty of opportunity and profitability to be found in the digital advertising industry.
Finally, some good news for SEOs and display advertisers!
Src. Empire Flippers linkedin
