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Talking Arbitrage with GDN and RSoc – Share Your Thoughts!

D

Disting

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Joined
Oct 22, 2023
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Hello folks!

I know that no one wants to talk about arbitrage, not seriously at least.
We want to keep our strategies secret.

But i'm here to find people who wants to share.

People who wants to talk about:

- keyword research
- trends
- kpi's
- bidding strategies
- campaing structure
- feeds
- epc's
- and a lot more

After several years in this business, i need to open my mind to other perspectives.

Who joins?
 
ok let's start
i'm going with something easy to share:

1 Campaign Type
2 Bidding strategies


1.1 What kind of campaign do you use?
1.2 Are there type of campaigns that should be avoided?

2.1 What kind of bidding strategy do you use when launcing new campaigns?
2.2 Do you switch campagin's bidding strategy after gathering some data?

----

1.1 I'm using Display and Discovery.
1.2 I found pmax campaigns impossible to use for our business.

2.1 I'm using Maximise Conversions.
The idea is to not waste time and to be sure that the campaign will run.
It is expensive.
2.2 The goal is to control the cost x conversion in order to stay safe with epc's fluctuation.
This is why i switch the campaigns to target cpa after gathering data.


I made this first little step.
Now it's your turn.
 
Disting said:
ok let's start
i'm going with something easy to share:

1 Campaign Type
2 Bidding strategies


1.1 What kind of campaign do you use?
1.2 Are there type of campaigns that should be avoided?

2.1 What kind of bidding strategy do you use when launcing new campaigns?
2.2 Do you switch campagin's bidding strategy after gathering some data?

----

1.1 I'm using Display and Discovery.
1.2 I found pmax campaigns impossible to use for our business.

2.1 I'm using Maximise Conversions.
The idea is to not waste time and to be sure that the campaign will run.
It is expensive.
2.2 The goal is to control the cost x conversion in order to stay safe with epc's fluctuation.
This is why i switch the campaigns to target cpa after gathering data.


I made this first little step.
Now it's your turn.
Click to expand...
No real secrets here......I've been in the industry for over a decade and recently new to GDN to RSoC also.

A few early findings
  • Manual bids on launch really helps control cost - either fully manual or enhanced cpc if you want to make sure it spends. When it comes to buying traffic to RSoC, Googles automation has been terrible imo. Max conversions, Max Clicks are all inconsistent. I'd like for someone to point out why I'm wrong though.
  • Some countries have WAY lower relative cpc's but conversion rates are also terrible in those places. In general my CPA's are higher then I'm typically used to in Arb and it's been frustrating because the rpc's can be excellent.
  • Google's keyword research tool has given me the best results in terms of identifying verticals with the highest RPS. I'd like to get thoughts on where people get this research. Business services and software stuff seems to pay well in what I've seen.
  • Identifying/managing placements that convert well seems effective for controlling cpa's but can kill traffic
Lots more I'd like to discuss if anyone would like to get in to specifics...
 
Outrageo said:
No real secrets here......I've been in the industry for over a decade and recently new to GDN to RSoC also.

A few early findings
  • Manual bids on launch really helps control cost - either fully manual or enhanced cpc if you want to make sure it spends. When it comes to buying traffic to RSoC, Googles automation has been terrible imo. Max conversions, Max Clicks are all inconsistent. I'd like for someone to point out why I'm wrong though.
  • Some countries have WAY lower relative cpc's but conversion rates are also terrible in those places. In general my CPA's are higher then I'm typically used to in Arb and it's been frustrating because the rpc's can be excellent.
  • Google's keyword research tool has given me the best results in terms of identifying verticals with the highest RPS. I'd like to get thoughts on where people get this research. Business services and software stuff seems to pay well in what I've seen.
  • Identifying/managing placements that convert well seems effective for controlling cpa's but can kill traffic
Lots more I'd like to discuss if anyone would like to get in to specifics...
Click to expand...
  • for what concerns Google Automation, i can say that with maximise conversion my average cpc is really high. In US is quite crazy.
  • rpc's can be excellent, i agree. My problem is that they are unstable and that they last for maximum 4/5 days. Just a couple of kws showd potential for long time.
  • i also agree on Google's Keyword research tool. In addition, i exploit the adstransparency tool to see what competitors are doing.
  • i tested the combination of: only youtube campaigns - campaigns excluding youtube placement combined with mobile - desktop device. The best results i had from the different combinations are:
    youtube+mobile | non-youtube+desktop
 
I just started with Tonic. Have only tested a handful of campaigns on FB. Still trying to find my footing. I am used to running viral content and getting 0.05 CPC's, US, conversion on those kinds of campaigns. This is nowhere near the same I am finding out when it comes to SARB. My question for you all (if you run on FB) is, are you manually bidding CPA, if so what are you starting your bids at? Right now I am testing CPA at $1.00.
 
On Facebook, i usually start with maximise conversions and then switch target cpa according to epcs and campaign performance.
I'd like to talk about deeper about the kind of topics you are using. I als would like to compare some epcs in us market.
 
Hey I've been in search arb a while, eased my foot off the gas over the last couple of years and been focusing on other business, but ramping things up again now. Anyone in Vegas at ASW and want to meet up?
 
I have been buying and selling traffic for search engines for a long time, I use analytics to filter the good sources from the bad ones with one simple meta refresh just to collect the information, filter it and send it to avoid issues, anybody else wants to share info?
 
Disting said:
  • for what concerns Google Automation, i can say that with maximise conversion my average cpc is really high. In US is quite crazy.
  • rpc's can be excellent, i agree. My problem is that they are unstable and that they last for maximum 4/5 days. Just a couple of kws showd potential for long time.
  • i also agree on Google's Keyword research tool. In addition, i exploit the adstransparency tool to see what competitors are doing.
  • i tested the combination of: only youtube campaigns - campaigns excluding youtube placement combined with mobile - desktop device. The best results i had from the different combinations are:
    youtube+mobile | non-youtube+desktop
Click to expand...
You’re on the right path. Pay close attention to the publisher URLs as well how you structure your rsoc landing page and how you map terms to it vs googles supplied terms. DM me if you want to get down to sharing anymore strategies I’d be willing to trade thoughts/insights.
 
Disting said:
Hello folks!

I know that no one wants to talk about arbitrage, not seriously at least.
We want to keep our strategies secret.

But i'm here to find people who wants to share.

People who wants to talk about:

- keyword research
- trends
- kpi's
- bidding strategies
- campaing structure
- feeds
- epc's
- and a lot more

After several years in this business, i need to open my mind to other perspectives.

Who joins?
Click to expand...
Yo,
been running AFD for a while now. Performance since start of 2024 is shit. Everyone says RSOC is doing better than AFD.
Would love to meet up and brainstorm with high volume people. Attached revenue screenshots from Sedo and DA, we also ran Tonic and Ads.com and S1

Cheers
1744960207338.webp
 
I'm facing scaling issues and would appreciate any tips or ideas on achieving a more stable CPA. Here's my Facebook strategy: I begin with a low-budget campaign running from 12 AM to 5 PM, with a daily budget of $30 to $60. This campaign is designed to warm up the RPC. Despite the low RPC during this period, the CPA remains low, resulting in consistent profits even when running it 24/7 across all 20 verticals. However, the peak RPC time is from 8 AM to 5 PM. During these hours, I launch a high-budget campaign with 20+ ad sets, each set at $20, and a CPC of $0.3-$0.5. Surprisingly, despite the low CPC, my CPA significantly increases from 0.4-0.5 to 1 or 1.2. This leads to minimal profits in some verticals and, in some cases, losses. Any advice on scaling more stably would be greatly appreciated!
 
Rega said:
I'm facing scaling issues and would appreciate any tips or ideas on achieving a more stable CPA. Here's my Facebook strategy: I begin with a low-budget campaign running from 12 AM to 5 PM, with a daily budget of $30 to $60. This campaign is designed to warm up the RPC. Despite the low RPC during this period, the CPA remains low, resulting in consistent profits even when running it 24/7 across all 20 verticals. However, the peak RPC time is from 8 AM to 5 PM. During these hours, I launch a high-budget campaign with 20+ ad sets, each set at $20, and a CPC of $0.3-$0.5. Surprisingly, despite the low CPC, my CPA significantly increases from 0.4-0.5 to 1 or 1.2. This leads to minimal profits in some verticals and, in some cases, losses. Any advice on scaling more stably would be greatly appreciated!
Click to expand...
That is what I am currently doing. What are your starting bids?
 
Hi everyone. I am running Facebook to Rsoc but I cannot seem to get stable performance there. I am looking for some help here on to get me in the right direction. To start I create 1 campaign - 1 adset - 1 dynamic ad and then start at $25 at lowest cost without bid cap. I add 6 images with some overlay text on it. Is this something y'all do as well?
 
there is no stability on the RPC side. IT changes from today. The margins are slim and because of the changes u can go from positive to negative daily. Scaling? almost impossible to find a scaleable vertical for us. Finding those super low CPA ads is rare, and those average ads don't give u enough profit margin to scale.
 
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