On Facebook, i usually start with maximise conversions and then switch target cpa according to epcs and campaign performance.
I'd like to talk about deeper about the kind of topics you are using. I als would like to compare some epcs in us market.
for what concerns Google Automation, i can say that with maximise conversion my average cpc is really high. In US is quite crazy.
rpc's can be excellent, i agree. My problem is that they are unstable and that they last for maximum 4/5 days. Just a couple of kws showd potential for long time.
i...
ok let's start
i'm going with something easy to share:
1 Campaign Type
2 Bidding strategies
1.1 What kind of campaign do you use?
1.2 Are there type of campaigns that should be avoided?
2.1 What kind of bidding strategy do you use when launcing new campaigns?
2.2 Do you switch campagin's...